DNA Vibe x Super Bowl Week | Multi-Venue - Menlo Park, ca

We partnered with DNA Vibe to produce a strategic, three-day brand experience during Super Bowl Week, spanning Hotel Nia and the Crowne Plaza. In close collaboration with their CMO, internal marketing team, and PR partner, Purpose, every element was designed to maximize visibility, press impact, and brand storytelling.

Acting as a true extension of the DNA Vibe team, we led all planning and execution so they could remain focused on media and brand engagement. From press conferences and parties to athlete-led fireside chats, each moment was thoughtfully orchestrated to create meaningful, high-impact touchpoints.

The result was a cohesive and elevated experience, grounded in precision, collaboration, and a clear strategic lens.