DNA Vibe x World Pro Ski Tour Event|aspen, C0

C+W Events partnered with DNA Vibe to produce a four-day brand activation in Aspen alongside the World Pro Ski Tour. As the title sponsor of the race, the objective was to establish a strong and cohesive brand presence while creating opportunities for meaningful engagement with athletes, media, and key stakeholders. The multi-day program included a series of curated experiences, from panel discussions and a press conference to hospitality-driven events and evening programming, including a disco-themed celebration. The week concluded with a final event at the Aspen Art Museum, bringing together VIP guests and partners in a refined, high-impact setting.

Our team oversaw production, logistics, and on-site execution across all events, ensuring consistency, visibility, and a seamless guest experience throughout the program.